What is Enterprise SEO exactly?
Large companies usually have complicated websites and require an integrated approach to SEO, Marketing and PR. In this case, if the company management are planning to outrank competitors, they should think about digital marketing strategy beforehand.
Enterprise SEO is basically the same SEO but usually encompasses not just SEO services, but also SMM, Data analysis and huge goals that form a part of general company strategy. Usually, such kind of SEO require big corporations and it has slightly different approach.
So what`s the difference between SEO for business and Enterprise SEO?
The main difference between Enterprise SEO and simplest sites is scope of work. Because, its usually not so hard to optimize website with 100-500 pages and you even can work with 1 SEO specialist, but its not so easy to optimize and fix all issue on the website with 1000-20000 pages. Also, big corporations usually selling not 10 or 20 services or products online, usually its thousands of products. And its require much coherent approach.
Who Has The Authority To Make Decisions?
Now, let’s talk about some of the other differences between mid-market companies and enterprises. The most obvious (and biggest) difference is that enterprises almost always have a much higher profit margin than do mid-market companies. This means that enterprises can afford to spend considerably more on advertising… and still make a profit. This is especially true if the organization is operating on a global basis.
Globally, enterprises can spend twice as much as mid-market companies… without adversely affecting their bottom-line. However, this does mean that enterprises also have substantially more money to invest in R&D. Enterprises also have more resources (both human and financial) to dedicate to the growth and maintenance of their websites.
And finally, enterprises have a much deeper pocketbook to hire the best and the brightest minds in the industry.
Obviously, there are exceptions… but for the most part, managing a large SEO campaign is much more complicated than managing a smaller one. An organization’s site structure also tends to get more complex at larger organizations.
Corporations Protecting brand reputation with Enterprise SEO
The Search Engine Optimization not just helping big corporations to outrank theirs competitors, it also helps to protect brand reputations and save brand awareness.
- Pay attention to what people are searching for (and how often). This will help guide the direction of your marketing and advertising efforts. Are people more interested in one particular product or service category? If so, create content that speaks to their needs in that area. Consider the competition. What terms are people using to find similar or related products? How well do your offerings rank for these terms? Do you have enough “buzz” around your brand? If not, try a little online “word-of-mouth” marketing. It’s cheap, easy, and has surprising results.
– Measure performance. Once you’ve got a reasonable amount of time elapsed since your last search campaign, measure the performance of that campaign. Are there any specific terms or categories where you’re losing ground?
Enterprise Marketing Strategy
SEO for enterprise companies requires vastly more marketing integration between the brand and its SEO provider in Las Vegas than a typical vendor-client relationship. For an enterprise to achieve maximum SEO results, various teams across the business need to work together harmoniously, and the SEO company must be able to effectively communicate and orchestrate efforts with different departments. The following are some key factors that should drive enterprise search strategy for a website:
- Define the Keywords: As in any other marketing campaign, it is important for the SEO firm to understand what keywords are going to drive traffic to the website, as well as help differentiate the business.
- Set the goals: A successful search marketing strategy will have defined business goals at the top of the list. If these goals are not clearly articulated, the strategy will lack direction and may not deliver the desired outcomes.
- Set the metrics: Measuring progress is imperative in any campaign; whether it is a sales campaign or a search engine marketing campaign. While it is ideal to have all of the goals and metrics laid out at the beginning, if you don’t, it is important to track the campaign as it is ongoing.
- Measure the impact: While most SEO firms track website traffic, it is not always clear how the search traffic is being attributed to specific campaigns.