Despite the fact that PPC advertising is an important aspect of any marketing strategy, improper techniques can waste your ad budget and, as a result, have a negative impact on your PPC outcomes. If you want to develop your business and expect the best return on your ad spend, then the first step is to improve your PPC strategy.
This post will go through 7 PPC strategies to improve your PPC campaign and get the most bang for your buck.
1. Pick the Right PPC Platform
The first thing that springs to mind when we think about PPC ads is Google Ads. You can reach millions of individuals using Google Ads, all of whom may be prospective consumers.
However, this benefit does not imply that you should confine your advertising to Google alone. You may run advertising on a variety of social media sites to increase brand exposure, customer loyalty, and sales.
However, the platform you choose will be determined by your target audience and objectives. As a result, before incorporating any ad networks into your approach, you should do your homework.
Here are some popular PPC ads platforms other than Google.
- Meta Ads
- Instagram Ads
- Twitter Ads
- Bing Ads
- Snapchat Ads
2. Remarketing Campaigns
Retargeting is the practice of remarketing to individuals who have visited your website or who have expressed an interest in learning more about your products and services and have provided their contact information manually.
On their first visit to your website, 92 percent of your website’s traffic will not buy anything.
However, if you utilize remarketing to retarget the same visitor, they are 70% more likely to buy from your ad than from one of your competitors.
As a result, you can’t afford to miss out on retargeting with these chances.
3. Lookalike and Similar Audience
A lookalike audience is a list of people that are similar to your existing followers, customers, or website visitors that is produced by the ad platform. People with comparable interests, clicking habits, online social activity, and so on are included in this list.
A lookalike or similar audience allows your organization to target with unrivaled depth and precision, thanks to the hyper-targeting capabilities of PPC platforms. All you need to do now is supply some basic information about your website’s visitors.
To obtain a similar audience via Google advertisements, you’ll need at least 100 users’ data. To create a lookalike audience on Meta, you may submit a customer file, refer to site traffic, app activity, and more. A source audience of at least 1000 persons is recommended by Meta.
4. Employ Responsive Search & Display Ads
Responsive ads assist you in automating your PPC strategy for business growth. It utilizes Google ads’ machine learning capabilities to adapt their size, look, and format to match available ad slots.
Google automatically creates responsive display advertising based on the content or visuals you give. Your assets’ size, style, and format are automatically adjusted by Google to match available ad slots on the Google Display Network.
Responsive search advertisements allow you to develop an ad that responds to your consumers’ needs, displaying more content and more relevant messaging. When building a responsive search ad, provide numerous headlines and descriptions, and Google Ads will test and learn which combinations work best over time.
5. Optimize Your Ad Budget
Many unsuccessful PPC ads have unrealistic and low budgets as an issue. Setting a budget to target the right audience and help you reach your goals is one of the most critical components in getting the best results from your PPC ads.
But it doesn’t imply you have to spend a lot of money to get the most out of PPC. Instead, you’ll need a realistic budget to guide you through the many stages of PPC marketing. You can create a reasonable budget for your ad spend by researching your averages and seeing how your competitors spend on PPC ads to promote their businesses.
6. Micro-Conversion Campaigns
A micro-conversion campaign entices consumers to take a little step forward on their way to the major conversion goal. These minor conversions will assist you in more effectively leading your user to the end objective.
This will also assist you in creating a specialized audience for retargeting.
The micro-conversion technique is utilized as a sales funnel, focusing on a certain demographic and guiding them down a path that will eventually lead to a purchase. Asking website visitors to sign up for the newsletter is an excellent example of a micro-conversion campaign. Signing up for early bird discounts, providing contact information for premium content access, and so on leads to them purchasing your product or service. It’s an efficient PPC strategy and is recommended by many Google ads agencies. You can also consider this micro-conversion technique with your influencer marketing.
7. A/B Testing
A/B testing is as important as any other aspect of your paid ad strategy. The purpose of ad testing is to improve both clickthrough and conversion rates.
You may test many aspects of the advertisement. Minor changes to any of the components might have a major impact on your results. You may compare the performance of different ads in your control group using A/B split testing. By tweaking your advertising based on this information, you may optimize your PPC campaign. A/B split tests eliminate the guessing game and assist you in making data-driven decisions.
These are the 7 PPC strategies that can help you drive profitable results for your business. All these strategies are really simple but have a significant efficiency. So, work on these strategies and revise your approach at infrequent intervals to continue having the best results.