Data management is a critical part of any business. It is the process of organizing, storing, and using data to make informed decisions. Without good data management practices, businesses would be unable to track their progress or make changes based on analytics. But get this process wrong and there are potentially severe consequences.
The Abundance of Data
Over the years, the amount of data available to businesses has increased exponentially. This is due to advances in technology and the growth of social media and other online platforms. As a result, businesses have more data than ever before at their disposal. According to one estimate, the world currently produces around two exabytes of data every day. That’s the equivalent of around 200,000 years’ worth of HD-quality video.
With so much data being created, it’s no surprise that businesses are struggling to keep up. In fact, a recent study found that only around 12% of organizations feel they are effectively managing their data; the rest are struggling to keep up with the sheer volume of information they have to deal with.
Therefore, the first problem is that businesses aren’t utilizing data effectively to grow. They appreciate that there’s a potential goldmine of information, but they don’t know how to access it. The second problem with the abundance of data is security. With so many sensitive files stored on computers and in the cloud, there’s a greater risk of data breaches.
When a company experiences a breach, it can be extremely damaging to its reputation. Not only does it lose the trust of its customers, but it also faces legal penalties. The General Data Protection Regulation (GDPR) is a set of regulations that protect the privacy of individuals. If a company fails to comply with the GDPR, it can be fined heavily.
Why is Data Management Important?
As we’ve seen, data management is becoming increasingly important in our world. Businesses need to be able to manage their data effectively to stay competitive. Data management can help businesses to improve their efficiency, to make better decisions, and to protect their data. Without proper data management, businesses face the risk of losing data, which can lead to lost revenue and customers.
How Does It Work?
What does data management look like? In most cases, it includes processes and systems for collecting, storing, organizing, and analyzing data. This can be done using software or hardware, depending on the needs of the business. Data management can help businesses to track their performance, understand their customers better, and make better decisions.
While some businesses have the resources to do this in-house, others may need to outsource data management to a third-party provider. Either way, it’s important to have a plan in place for how data will be managed.
When done correctly, data management can be a powerful tool for businesses of all sizes. You may see it as yet another expense for the business, but it provides value in more informed decision-making and security. You can’t put a price on security for customers – while all might seem fine now, everything can change in an instant if a cybercriminal decides that you’re next on their list.
Consider a service like StraightSource to outsource certain tasks within your business – by handing off mundane tasks like telemarketing, sales closing, or lead generation, you have more time to deal with data management and other important tasks!
