Before Google came out with its highly sophisticated algorithms, you could find the internet filled with keyword-stuffed content. But today, with the release of the Panda and Penguin algorithms, keyword stuffing and similar tactics have become irrelevant. Those who rely on these techniques while creating articles don’t find them ranked anywhere. For effective SEO article writing, you need to use keywords correctly. In this article, you’ll find some of the best tips for keyword placement in your articles.
Top SEO Article Writing Tips for Proper Keyword Placement
You write SEO articles to get found on the search engine results pages. Using keywords properly optimizes the content for the search engine. Here are some writing guidelines and keyword placement tips that’ll help your article reach its full potential.
1. Let the article revolve around a single primary keyword
The best SEO article writing practice is to let your article be around one primary keyword. It will not only boost the article’s SEO but also help you create better content. You’ll be able to give your full attention to a single keyword phrase and help people better understand it through your writing. It’ll also help you to understand the primary point of information better. Ensure to include this keyword in your first paragraph nearer to the heading and conclusion. Don’t forget to include it in the meta description, title, and URL.
2. Incorporate related or secondary keywords
Secondary keywords are those that are related to the focus keyword. When you integrate them into your article, they enhance the focus of the target keyword. For example, suppose your primary keyword is ‘bike.’ So you should research secondary keywords like ‘all-terrain,’ ‘mountain,’ and ‘lightweight.’ SEO article writers employ secondary keywords to add context and make their content rank quicker.
If you are writing a lengthy article, you can find more secondary keywords. You can find them in Google autocomplete, wherein the search engine completes your query before you type it fully. You can also search for synonyms and semantics to make your article more relevant for the readers.
3. Make headers keyword rich
Headers are essential for the search engine, as they tell it that the content it contains is important to navigate the article. It’s thus crucial to make them keyword-rich. Put the primary keyword in the first and second headers and the secondary keyword in the remaining ones. When you change your heading to include primary keywords, you can boost your SEO efforts. But ensure to not overuse headers. Instead, use them after a gap of 300 words. If you start inserting keywords in every single header, you will only diminish the readability of the content.
4. Use keywords organically in the content
A highly powerful technique that many SEO article writing services use is placing keywords naturally in their content. It is what allows them to churn out readable articles that impress readers. Using keywords unnaturally diminishes the readability of the content. It also makes the less relevant and unprofessional.
For instance, suppose your keyword is ‘furniture stores Canada.’ It makes no sense to write a sentence like ‘When searching for furniture stores Canada you must consult the experts….’ Instead, you should use the keywords in grammatically correct sentences. So, include a preposition or a connecting word in between. A sentence like ‘When searching for furniture stores in Canada…‘ makes a lot more sense. Remember that you are writing content for your readers. So instead of stuffing the keyword unnaturally, you can use connecting words to make your article more relevant and grammatically correct.
5. Avoid stuffing keywords
Keyword stuffing is bad for both the search engine and the reader. By stuffing keywords, your reader cannot enjoy the article. This practice does not help your content to rank. On the contrary, it will only affect your SEO efforts adversely. Ensure to maintain a good keyword density of 1 to 3 percent when using keywords in your content. If you go over this number, it will only ruin your efforts to make your article optimized.
A great way to prevent keyword stuffing is to use a tool for it. Some good ones, like the Yoast SEO plugin, assesses your content automatically to find if there’s any keyword over usage or not.
Good SEO article writing isn’t a very tedious process. When you practice writing SEO-optimized articles consistently, you will understand the right keyword usage. Utilize the tips outlined in this post, and you’ll be on your way to producing informative and engaging articles for your target audience.