The nature of the digital marketing industry is fast-paced and ever-changing. Therefore, digital marketers must constantly be on top of the latest trends and skills related to digital marketing in order to thrive in this industry. In this blog, we will discuss some of the essential skills that a digital marketing freelancer should have in order to succeed in their career.
Digital marketing is a vast ocean of possibilities. The new age of digitization has opened up several avenues for marketers and organizations.
Who Is A Freelance Digital Marketer?
Freelancers are independent professionals. They usually work remotely and attend to multiple clients at a time. Organizations hire these digital marketers to enhance their digital presence and optimize websites, social media pages, etc with SEO-rich content.
Skills Required To Be A Freelance Digital Marketer
Learning the whole of digital marketing is next to impossible. The unpredictability of the digital terrain and its constant updates make it difficult for marketers to set a particular path to proceed. However, one can get a basic understanding and knowledge of digital marketing through online classes or study materials and ebooks downloaded from websites like pirate bay. Here we shall discuss some of the basic skills required to continue your career as a freelance digital marketer:
1. Individual Niche
Digital marketing can be categorized into several sections. But if you want to succeed, you must take up one of the categories that suit your skill set. Following are the different parts of digital marketing that one can capitalize upon:
- SEO (Search Engine Optimization)
- Email MArketing.
- Content Marketing.
- Paid Advertising.
- Social Media Marketing.
- Analyzing and Reporting.
- Conversion optimization.
- Business Management.
Once you’re aware of each and every niche and what needs to be done for them, select one according to your understanding, experience and inclination. For example, if you are a creative person, you can select social media marketing as your niche. If you enjoy writing, reading and editing, content marketing can be your special field of expertise.
2. Agile And Tech Savvy
Being part of an ever-changing digital system, you will have to be extremely agile and tech-savvy. A Digital Marketer needs to test different digital marketing ideas and track them at every step. To get started, you should set up your standard monitoring tools like Google Analytics, Adobe, Hotjar, and Optimizely.
Then, you should decide which digital marketing platforms you want to test. There are many tools available in the market (Facebook, Twitter, YouTube, LinkedIn, Instagram, etc.) The latest ones are Slack and Periscope. You should test what works for you and what doesn’t.
You don’t need to include all the platforms. Focus on testing one platform at a time. And don’t assume that it works well for everyone.
3. Creative Understanding
Creative understanding is a must when you’re trying to make your career in digital marketing. What looks good sells good. And on the digital platform, this look can be enhanced with a combination of process and uniqueness.
For example, you can publish blog posts on your website to make it rank higher, but this blog needs to be creative and convincing. Else you will not be able to generate enough traffic.
4. Fast And Early Learners
The digital algorithms change overnight. Therefore, it’s important you are well aware to be able to apply the new changes faster than others. Being a digital marketer you shouldn’t ever rest your hunger for knowledge.
It is not possible to know everything. However, your awareness and smartness can combine to give amazing results when practicing digital marketing.
How Digital Marketing Evolved?
Digital marketing came into being in the late 90s (starting from the year 1997). Before that, the trend was to put full newspaper ads, radio ads, billboards and TV ads. Those days, people were using traditional media, and reaching the target market was much easier.
But as time passed, this traditional media started losing its effectiveness. In fact, only 10% of people are willing to spend a single minute reading a newspaper, watching TV or listening to the radio. Hence, it became almost impossible to reach your business’s target market with traditional media. In an industry like this, digital marketing is a huge life saver.
This new-tech marketing style sufficed busy lives and shortened attention spans.
Keep learning and developing your skills if you wish to reach the top of your digital marketing career. Combine your creativity, learning and applicability skills to get the best results.
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