Do you want to attract more customers to your products or services and generate more traffic to your website? Then you must know about Search Engine Optimization or SEO. It helps attract more traffic to your website from the search engines’ free, organic, editorial or natural search results. Thus it helps to improve the search engine rankings. Only a well-designed website is not enough to reach a successful position in the modern marketplace in the digital marketing process. Besides making a well-designed website, it is important to put SEO friendly content, update the content strategy, insert effective keywords etc., in your website. So, it would help if you make a tie with a company like SEOcontrol that offers SEO in Kolkata.
Know About Search Engine Optimization:
The main function of SEO is to boost your business by increasing visibility in search engines, which means more traffic to your website. It results in more leads, phone calls and ultimately sales. A Search Engine Optimization or SEO Specialist of an SEO Company analyzes a website and creates unique SEO friendly content to optimize for search engines. Your website ranks higher in the popular search engines like Google, Bing, Yahoo, etc.
What Are the Different Factors of an Effective Sear Engine Optimization?
Do you know that the leading search engine crawlers like Google, Bing, and Yahoo use crawlers to find the pages for their search results? Search engine crawlers look for the various factors when crawling a site, including:
- Relevant: Search engines refer the websites to the more relevant users. The quality of content determines how the site loads, how often your site is linked with other credible online resources and user experience.
- Domain Naming: It is very important for overall branding to your website. The most important practices are using sub-directory root domains, using consistent domains and keywords in the URL.
- Optimization: SEO optimizes for different types of search results.
- Meta Title & Meta Description: Content on the site should have an engaging meta title and meta description.
What Are the Core Elements of SEO?
There are two important elements of SEO: On-page SEO and Off-page SEO.
- On-page SEO: It includes well-written content, keyword placement, effective Meta tags and Meta description, catchy title. Thus on-page SEO focuses on optimizing the features of your website by updating title tags, meta description, header tags for search engines, auditing your website’s information architecture, creating a sitemap, optimizing site images, optimizing your website with keyword research, analyzing the usability, speed and design of your website.
- Off-page SEO refers to optimizing various factors outside your website but is important for ranking your website in the search results. Off-page Optimization includes services like promoting the content of your website to bloggers and web admins, developing quality content for your website blog, optimizing Google My Business profile for your website. Thus it is the part of the equation that involves building relationships.
What are the SEO Strategies?
SEO strategy helps in developing a unique approach for your business. It results in more leads, phone calls, and orders. An SEO company with its professional experts can ensure you develop a custom strategy. It includes Black hat SEO and White hat SEO.
- Black hat SEO: Black hat SEO strategy helps to gain a quick reputation. This strategy includes keyword stuffing, link scraping. Though it works for the short term, it is an effective initial strategy to make your website rank well.
- White hat SEO: If you want a slow but steady process to rank your website, a White hat SEO strategy is the best way to build a sustainable position.
Why is SEO Marketing Important?
- Do you know more than 50% of marketers find that SEO is the most effective digital marketing strategy? Whether you have started a new business or struggling to reach a successful position in your business, SEO plays a crucial role because:
- With SEO, you can control your ranking,
- Know how many visitors come to your website.
- Get direct leads, customers and popularity.
- Know about the strategies of your competitors.
Thus SEO plays an important role in growing your business, no matter what your business does and your present situation.