Instagram used to be merely a millennial platform for posting photographs and receiving endorphin-boosting likes and comments a long time ago (as in 11 years). It’s now a crucial sales and marketing tool that everyone from large corporations to small businesses can (and should) use.
We’ll show you how to utilize Instagram to achieve your company goals, starting with an explanation of what an Instagram Business account is and why you should get one as soon as possible.
What Are the Benefits of Having an Instagram Business Account?
First and foremost, let’s make the transition from a personal to a commercial Instagram account. This will allow you to access a few new features and tools:
Discover trends about your followers and the success of your content across Instagram Stories, Instagram Reels, IGTV videos, live videos, and your feed with real-time insights. Impressions, profile visits, button presses, contact information taps, and content engagements will all be available to you.
Contact Information: You may post your phone number, email address, physical address, and website URL on your Instagram business account.
Buying and selling on Instagram:
Make Instagram your next mobile business by activating the shop option on your profile. Users will be able to buy Instagram followers greece by creating an eCommerce catalog and shoppable Instagram posts.
Private Messages and Instagram Stories:
Get access to unique Instagram stickers for your Stories and private direct messages (DMs).
Add a call to action (CTA) button to your profile to encourage people to visit your website, contact you, schedule an appointment, make a reservation, or place an order.
Use Instagram ads to boost your posts and attract a specific demographic you wish to reach.
Quick Answers: Create pre-written responses so you can quickly answer frequently requested queries from clients.
Personal accounts can schedule content for automated posting; business profiles can schedule content, but publishing is a laborious process.
Instagram Stories: Swipe Up: Add links to your Instagram Stories that your followers may access by “Swiping Up” (you’ll need at least 10,000 followers to use this function).
What Is the Best Way to Use Instagram for Business?
Instagram may help your company achieve a variety of goals. Instagram began as an experiment for Foundr, giving us the legitimacy to produce a course worth purchasing. For others, it’s a means to interact with influential people who have a large following. It’s a lead generator, sales generator, audience builder, awareness driver, and conversion machine all in one.
Here’s how to put it to work for you:
Instagram’s Target Market
Find out who your fans are. Instagram has over 1 billion users, so if you’re wanting to grow your audience, they’re probably already on the platform.
Share your message, promote your products, and communicate with your target market by publishing branded content. Slowly but steadily, you’ll begin to grow your fan base.
Get rid of the “if you build it, they will come” mentality. That is not the case. You may build whatever you want, but if your clients are unaware that you exist, they will never arrive.
Declare your presence.
Instagram is already used by your target market. They may not visit your website or subscribe to your email list, but they do follow you on Instagram. Go out and locate them so you can grow your audience.
Increase Instagram’s visibility
Whether you’re releasing a new product or expanding your shop, your target audience should be aware of the news. Use Instagram to share Stories, promote posts, and send DMs to your consumers with information.
Instagram has the potential to be a passive brand builder. Use relevant hashtags, branded imagery, and build a following in the community.
You want your target market to locate your brand when they use the explore tab or touch a related hashtag. You want Instagram (and your followers) to consciously and unconsciously suggest your brand by associating it with their interests click here.
Your regular consumers will already be following you on Instagram, but you can also utilize it to generate new leads. Get them to the top of your sales funnel once they’ve been drawn to your profile.
Offer freebies and discounts to entice your Instagram followers to visit your website or landing page by clicking the link on your profile. Collect their email address or phone number and make them an appealing offer.
You’ll have a fresh lead in your pipeline with that information, which you can start nurturing toward a conversion. Continue to give them useful material, familiarise them with your brand, and encourage them to buy when the time is perfect.
Look for influencers and micro-influencers in your field who are eager to promote your product.