Instagram users are more than just numbers; they are active participants in your internet group.
Building your Instagram following can help you improve traffic to your website, increase sales, and even elevate you to the level of a trendsetting influencer.
Strategies to increase your Instagram followers
1: Immerse Yourself with Instagram Reels
If you’re not yet sharing Instagram Reels, you’re potentially missing out on a significant opportunity to expand your follower base.
Instagram Loops, the app’s short-form, youtube playlist feature, remains one of the most successful ways to grow your following.In contrast to the remainder of the Instagram experience, the Reels feed features rich source of both follows and non-followers.
This means that the Reels you create can have little to do with your follower list, thereby expanding your visibility and following.
To achieve the best results:
Include keywords and hashtags in the subtitles of your Reels videos that appropriately describe the material.
Make use of popular sounds
- Keep your Reels brief and concise to attract return views.
- Create unique material
- Include on-screen language for hearing-impaired viewers
- Make every effort to secure high-quality video footage
Even if your brand or business may not appear to be a natural fit for Reels, you can still flourish.
2: Improve Your Post Subtitles for Search Engines
SEO optimization of your Instagram posts is a crucial Instagram growth hack.
Instagram recently updated to enable English-speaking users in six countries to search the platform using keywords.
According to an Instagram spokesman quoted by The Verge, the team examines a variety of factors when surfacing relevant results, including the “kind of content, captions, and when it was posted.
Furthermore, it makes use of machine learning to “select the highest-quality stuff that is directly relevant to you.” At the moment, only grid posts will be displayed.
3: Create a Well-Curated Profile to Make a Strong First Impression
Having a well-planned Instagram feed highlighting your specialization is critical for converting profile visitors to followers.
When someone views your profile, you need them to immediately grasp its purpose.
Curate your Instagram grid using a visual planner tool before to posting to guarantee a consistent look that fits your business.
4: Make a Hashtag Strategy Investment
Instagram hashtags have some of the most effective development tools at your disposal and should not be overlooked.
After monitoring over 3.1 million Instagram account postings, we determined that as the amount of hashtags rises from one to thirty, the impact rate increases by 11% (from 24% to 35%).
To put it in context, for a 20K-follower account, that equates to an additional 2.2K accounts reached per post.
5: Host a giveaway on Instagram
If you’re looking to build your Instagram following quickly, one of the most effective strategies is to arrange an Instagram giveaway.
With the right strategy, you can acquire lots of new followers while also enhancing your brand’s sense of community.
Establish explicit entry requirements that are consistent with your development goals, such as commenting with a friend, posting Instagram Posts, and trying to follow your account.
Instagram freebies can be beneficial when co-hosted with a creator or brand with a similar following to yours.
6: Collaborate with Brands and Influencers
Collaborating with like-minded influencers and brands is a significant win-win situation. You’ll benefit from the brand association and gain access to a new audience.
What’s the best news? Collaborations do not have to be prohibitively expensive. Some of the most fruitful collaborations are straightforward and mutually beneficial.
For instance, the beauty retailer SpaceNK teamed up with a luxury retreat destination to give their community the chance to win an exclusive holiday.
7: Publish Highly Discoverable Articles
When it relates to organic audience growth, providing shareable content is a wonderful place to start.
Inspirational quotations, instructional carousel articles, and trending memes are all tried-and-true formats – and a single viral post can reach thousands of people.
Memes, in particular, are extremely effective at establishing viral reach – especially when they capitalize on a current trend in popular culture. They are frequently amusing or creative, and they frequently incorporate both text and picture (a photo, GIF, or video).
To develop an incredibly effective meme, strike a balance between the popular graphics you’re using, the sentiment of your target audience, and the niche of your business.
8: Possess a Clearly Defined Value Proposition
Would you enter a store if you had no idea what was being sold? Most likely not, correct?
Similarly, your Instagram account likes the same principle.
Having a clear value offer (whether it’s fashion advice, inspirational quotations, or lifestyle content) is critical for converting profile visitors into followers.
9: Promote Your Instagram Account Across Multiple Channels
If you’re looking for more strategies to build your Instagram following, starting with cross-promotion on other platforms is a good place to start.
TikTok is a significant cross-promotional channel for your Instagram account.
Connecting your Instagram account to your TikTok is one of the first steps you can take to secure Instagram traffic on TikTok.
After that, you can construct a few TikToks to entice people to visit your Instagram page.
10: Initiate an Instagram contest
Instagram challenges have long been popular (remember the ice bucket challenge from 2014? ), and they’re now making an appearance on Instagram Reels more frequently.
Successfully launching an Instagram challenge can propel your account into the zeitgeist, exposing it to hundreds, if not millions, of new followers.
To achieve the greatest results, make participation as simple as possible, establish a branded hashtag to connect the challenge to your business, and consider what activities participants would love.
11: Initiate an Instagram contest
Istagram challenges have long been popular (remember the ice bucket challenge from 2014? ), and they’re now making an appearance on Instagram Reels more frequently.
Successfully launching an Instagram challenge can propel your account into the zeitgeist, exposing it to hundreds, if not millions, of new followers.
To achieve the greatest results, make participation as simple as possible, establish a branded hashtag to connect the challenge to your business, and consider what activities participants would love.
12: Include Keywords in the Name Field of Your Bio
Did you realize that the words in your Instagram bio’s Name Field are searchable?
For instance if your brand is known for its custom artwork you may like to put keywords such as Art or Artwork in your Name Field.
