Competition is an order of the day when it comes to the industry of product boxes. Enhancing word of mouth about your packaging business is the only way to cut through the competitive clutter. Local marketing, which is a multi-layered process to present yourself to potential clients, can help you in this process. There are several local promotional ideas, but unfortunately, the expenses are so high that they simply become unbearable. Sometimes, they are not feasible as well, which further puts hurdles in your way. Not all marketing methods break your bank; some of them are practical as well as cost-savvy.
Distribute story-driven flyers:
Investment in custom product boxes business is good owing to its highly profitable nature. But, its local marketing is equally important if you are to stand out from the competition. Flyers are an important medium to do your promotion as they let you hit every bit of your client base. Conventional marketing data is of no use because customers are fed up with seeing this. Think something out of the box and drive a story of your packaging company that is based on some kind of data. Look closely into the numbers of your company; maybe you have reached the milestone of doing business with 1000 satisfied potential clients. Or, your packaging products have a higher popularity rate in the whole industry. Highlight the significant data while conveying your company’s story through the flyers for ideal persuasion of customers.
Guerrilla marketing refers to the utilization of public space to create easy brand awareness among the passers-by. Promote your business of custom product packaging through this mean for high-end results. See the most trafficked places in your area to target. Once you have marked those areas, use sidewalk chalks that grab the attention of all the people. It could be just the drawing of your logo, emblem, or other signature elements. The repetitive exposure of people to these visual elements makes them remember you when they are in need of packaging products.
Also known as one-to-one marketing, this promotional strategy is specifically aimed at enhancing your business’s interaction with the targeted audience. Send some personalized postcards or special emails to the retail brands that constantly utilize custom product boxes. This is a free promotional idea, and the only thing it costs you is the time. These personal interactions go on to foster the loyalty of customers to your business, and you earn more revenues on your investment.
Take a stand on social issues:
Social issues and businesses are interlinked more than ever. Taking a firm stance on these issues project positivity and help you win repetitive sales. Rising waste levels and pollution is gruesome and a common issue of the modern era. Retail brands seeking custom product packaging are constantly under pressure to be in line with sustainable standards. Give a reason to these brands to start buying your packaging supplies by promoting the eco-friendly perspective of your business. Follow and implement all the green and sustainable standards during the manufacturing of boxes. And issue a press release highlighting the ecological nature of your business. This will bring in more and more clients who will be eager to invest in your products for a long time.
Launch a referral program:
Perhaps, the most powerful way to market your custom product boxes wholesale business is by launching a referral program. It is word-of-mouth marketing that spreads the positive side of your box company among the masses. The recent analysis is profoundly hinting that potential clients become your regular customers when referred by another client. Provide some sort of incentives like a discounted coupon or a significant price cut on the next purchase to all your existing customers. Ask them to refer your business to other clients and get a great deal in return. Not only will this get you promoted, but you will also receive a greater market share as compared to your competitors.
Be active on social media:
Social media is an excellent tool to spread online word-of-mouth regarding your packaging company. Make sure to include the location of your company in all your social media profiles. Also, ensure the tagging of this location in each of your posts to let more and more people become cognizant of you. Make your profiles on the platforms that are most common among your target audience. Less common social media are not going to provide you with the desired marketing results.
Worth-subscribing email promotion:
Email marketing is still an effective method to promote and present yourself to the customers effectively. It lets you share some interesting news and updates that may compel the audience to start buying from you more. Unluckily, the clients do not subscribe to the regular receiving of emails from a business. Bearing that in mind, offer some additional incentives like a 10% discount or some other offers. These tempting offers would convince them to subscribe to the email service that lets you promote yourself efficiently.
Connect with local influencers:
Within the packaging industry, you can find out a plethora of influencers. Utilizing their services could result in the uplift of your branding efforts. Reach out to all the influencers and give them some exciting new offers to leave positive reviews on your website. Also, do not forget to ask them about the promotion of unboxing videos that are a smart tool to get yourself promoted.
Hold a special contest:
The organization of special prize-winning contests is an ideal way to promote yourself in the saturated market. These contests could be physical or online, but make sure that the prizes are catchy. Offering some free packaging products or services could serve a great deal here. Doing so helps you gather the most important data about your targeted audience like emails, contact numbers, etc. What’s more, it leads to a positive word of mouth that draws in more and more clients to participate in the organized contest.
Create signature marks:
Nothing gets you more noticed than your signature elements like logos, emblems, etc. Update your company’s website with these signature marks to make sense of belongingness. The visual elements like your business’s specific color scheme get remembered by the onlookers for a long time. The result is that they prefer your packaging products whenever making their next purchase.
As evident, you can extend the reach of your product boxes business with just an ounce of creativity. All these marketing ideas are worthwhile for your business’s promotion because they are expert-recommended as well as time-tested. As you start implementing these ideas, you begin reaching scores of potential clients who help you grow the business.